A trademark is a word, name, or symbol used to identify and distinguish a seller’s product from those of others. A trademark is part of a company’s brand. It is the embodiment of the company’s reputation. Over time, a trademark can accumulate significant goodwill. Consider the value of top brand names, such as Apple, Google, and McDonalds. Apple’s brand recently became the first to surpass … Read More
Celebrity kitty Tardar Sauce aka “Grumpy Cat” (or, rather, the entity that owns rights to the GRUMPY CAT brand) has prevailed on its claims of breach of contract and trademark and copyright infringement against a beverage company for exceeding the scope of its license to use the brand to produce and market coffee products.
In 2013, Grumpy Cat Limited (“GCL”), the company that owns rights … Read More
Lunch And Learn: Data Security and Privacy
What: Neal Bookspan and Laura Rogal, attorneys at the Phoenix law firm of Jaburg Wilk will be presenting a lunch and learn seminar in conjunction with the Arizona Tech Council on the security risks to both corporate networks and their intellectual property by employees using mobile devices.
Where: Galvanize, 515 East Grant Street, … Read More
The Digital Millennium Copyright Act (DMCA) provides copyright protection and some limitations of liability for online copyright infringement if safe harbors are used. It governs the majority of US-based websites and internet service providers.
What is a DMCA agent?
In order to employ the safe harbor protections offered by the DMCA, certain types of internet service providers have … Read More
Some e-mail marketing ploys are pretty clever and some spam or phishing attempts brilliantly disguised as valid e-mail. While there are many great reasons to register your trademark with the United States Patent & Trademark Office, including:
Constructive notice nationwide of the trademark owner’s trademark rights
Preventing others from … Read More
US Supreme Court Rules on Star Athletica, LLC v. Varsity Brands, Inc.
On March 22, 2017, the Supreme Court rendered its decision in what many refer to as the cheerleader uniform case. Star Athletica, LLC v. Varsity Brands, Inc.
The Court decided whether designs on cheerleader uniforms were entitled to copyright protection. Copyright law protects “pictorial, graphic or sculptural … Read More
Whether you realize it or not, you are probably storing some personal or business data in the cloud. The National Institute of Standards and Technology (NIST) defines cloud computing as a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released … Read More
All brand owners are faced with difficult decisions regarding how aggressively to police their brands. The decision is particularly difficult when the unauthorized use is by a loyal customer or fan. While some traditional brands such as Harley Davidson and Tesla have fans; this dilemma is most often faced by celebrities. A cease and desist letter to a loyal fan can show up on social media with negative … Read More