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Always Deliver Great Customer Service

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Customer service is a competitive advantage

I want to deliver a great customer experience to every client, every time I interact with that client. I try to be conscious of this no matter what method of communication I am using with them. I find that this is easier in person or on the phone than through email or text simply because I receive immediate and better feedback through what I am seeing and hearing than when communication only is in writing.

Every single one of us has one or more clients or customers. These clients and customers want to know we care. Luckily, there are many ways to show you care. For me, I can demonstrate empathy for my client’s situation, I can listen fully to what they are communicating to me and I can honor the commitments I make on getting back to them or completing a project or task.

Delivering a great client experience also means paying attention to the simple mechanics of customer service. For example, it is better to over communicate with your client or customer than the alternative. If you are communicating too much for their liking, they will let you know, hopefully in a constructive manner. It also is of the utmost importance to return calls and emails promptly. Nothing says “you and your issues are not my priority” than responding to people in an untimely manner.

I am in the legal business, but I also am in the customer service business. If I do not provide great service to my clients, there are a lot of attorneys in my area who will. The same is true regarding you and your business. What will you do today to make every client interaction a great customer experience?

 As always, this post and others can be found on my blog,  Business Law Guy's Blog .  


About the AuthorNeal Bookspan is a partner at the Phoenix, Arizona law firm of Jaburg Wilk . He assists clients with business issues, commercial litigation, workouts and bankruptcy litigation. Neal can be reached at 602.248.1000.