Get Out of Your Office!
Sitting in a chair all day and not moving is bad for you physically, bad for your brand, and bad for your business. You may be thinking “I don’t have a brand.” But you do. We all do, and it is intertwined with our reputations. And if you stay in your office all day, how are you going to generate new business?
Almost all of us generate business by interacting and dealing with other people. You may be someone who deals with people out of state or outside the United States, and conduct business by phone and email. The rest of us rely on seeing people we know and meeting new people.
I hear people say that if they take the time to meet someone for coffee, lunch, or a drink they won’t get their work done. And these types of meetings are part of your “work.” This work keeps our pipelines full and new business coming in. If you wait until things slow down, it is too late. It also means you are losing income.
Generating business is hard work and sometimes requires you to do things outside of regular business hours. This can include working at home in the evening or meeting a good contact for a beer. Know that whether or not you are putting in this time - your competition is.
You need to invest in yourself. Come up with a game plan on what you will do to get out of your office to network and market. No positive results are guaranteed, but we all know the results if you stay in your office and take no action.
As always, this post and others can be found on my blog, Business Law Guy's Blog.
About the Author: Neal Bookspan is a partner at the Phoenix, Arizona law firm of Jaburg Wilk. He assists clients with business issues, commercial litigation, workouts, and bankruptcy litigation. Neal can be reached at 602.248.1000.