Not All Trademarks Are Created Equal
When it comes time to choose a name for the new product or service you are launching, it is important to know that not all trademarks are created equal. In addition to the marketing considerations of choosing a brand name, there are also important legal considerations to keep in mind.
Let's consider the example of opening a gas station. If a company opens 50 new gas stations and names each of them, "The Gas … Read More
Was Dumb Starbucks Smart?
Comedian Nathan Fielder created a media stir, and long lines, when he opened a coffee shop called Dumb Starbucks. The establishment was quickly closed down for not having a permit. In the short time that the shop was open, legal commentators everywhere speculated about whether Starbucks would sue for trademark infringement, and if it did, how the case would turn out. The shop looked virtually … Read More
BYOD Can Be A Four-Letter Word
So your employee wants to use his new iPhone5S to respond to work emails while on vacation. As an employer, you're thrilled. You don't have to pay for the technology (or the data plan), but your employee is now accessible to you and your customers twenty-four hours a day, seven days a week. How could this possibly be a bad thing?
Corporate BYOD ("Bring Your Own Device") policies open the door to … Read More