Protect Your Brand Against Cyber Squatters on the Internet
Maybe you have heard that the Internet is about to drastically change. Maybe you have heard that by the middle of this year, domain names ending in .app, .web, .pizza, .shop, .hotel, .restaurant and over a thousand others will become available for public registration. These new extensions are called generic top level domains, or gTLDs.
If you are a brand owner and have given this any thought, you … Read More
Understanding Intellectual Property is Critical to Proper Due Diligence
With technology invading almost every aspect of our life, intellectual property rights are valuable and complex. While traditional assets are usually easy to identify, IP assets are not. Successful business owners and managers know that identifying a problem and solving it is at the heart of maintaining profitability and providing a superior service or product. Identifying the problem is easy, … Read More
Where Did My Wikipedia Go? Just the Facts on SOPA and PIPA
If you used to think that SOPA was a misspelling of soap, after January 18th, 2012 you know better. What is now being called, National SOPA Blackout Day, the internet was flooded with thousands of articles, hundreds of petitions and most chilling to many users - blocked websites. Wikipedia shut down its services for the day and Google's home screen icon contained a censorship box that lead to even more petitions … Read More
Warning! Co-Creation Hazard Ahead
Brainstorming and collaborating frequently produces superior work. For that reason, it is not surprising that many creative works, in the art and literature world, as well as in the business world, are the result of co-creation. Unfortunately, it is common for disputes to arise over co-created materials. That is not to say you shouldn't collaborate. It is, however, essential that the … Read More
Know Who You Are Doing Business With On the Internet
We are all used to clicking the "I agree" button and frequently we click without reading the lengthy terms and conditions. While many are long, these virtual agreements bring with them rights, responsibilities and restrictions. By clicking "I Agree", you have created a contract. In the on-line order process, frequently you will click on an agreement button, again creating a contract. … Read More
Easy Steps to Protect Your Website
There is nothing more frustrating than learning that the technical or product information that you wrote, or the photographs that you took for your website have been stolen and used on someone else's website. Sometimes the copying is so blatant that the other website looks just like yours! If a competitor steals your website content, it can do real damage to your business. Website copying is common … Read More
Have You Ever Been Greenwashed?
There is a good chance you have never even heard of greenwashing. Yet, your company may be at risk by engaging in the practice of greenwashing. Wikipedia defines greenwashing as the practice of companies disingenuously spinning their products and policies as environmentally friendly. In today's world, "green" is good marketing, but saying your product is green when it isn't can have significant consequences. … Read More
Should I Register the Copyright on My Website?
In today's global market place, virtually every business has a website, and many of those sites are content-rich. Websites are often filled with original writings and pictures. Much of that original content is marketing, while other content consists of informative articles, tips and guides to grab and keep the attention of visitors to the site. A great deal of time and effort is spent creating a content-rich … Read More
Trademark Owners Beware of Chinese Domain Name Marketing Ploy
Let's face it, some marketing ploys are pretty clever and some spam is brilliantly disguised as valid e-mail. There are many great reasons to register your trademark with the United States Patent & Trademark Office, including:
Constructive notice nationwide of the trademark owner's trademark rights
Preventing others from registering and limiting your geographic trade area
Evidence of ownership of the … Read More
Categories: Intellectual Property
How To Discover The Identity of An Anonymous Internet Author
Suppose you discover that someone has anonymously posted a statement about you online that's not just harshly critical opinion, it's blatantly false. You are considering filing a defamation lawsuit against the author, but there's a problem-the statement was made anonymously and you have no idea who could have posted it. How can you discover the author's true identity? Is that even possible?
As more and more … Read More