Meeting Expectations Shows Clients You Care
I previously have mentioned that my firm has 21 fundamentals that are the foundation of our culture. We call it the JW Way. Our JW Way #3 is Be Passionate About the Client Experience. Without clients or customers none of us would have a job.
We all have them. Whoever you work for is your "client." For me, I have clients. You may have customers. If you work at a company and report to an internal higher up, that is your client – if this is you, you may be thinking "Manager Jones isn't my customer or client," but, if that is who oversees what you do and provides feedback on whether you have met required goals or expectations, they are your "client."
I am big on meeting or exceeding my client's expectations. I do this a number of ways, with the focus always being on delivering outstanding legal advice, which happens to be JW Way #1. The day to day situations where expectations come in for me is on deliverables, such as draft letters, agreements or pleadings. If I tell a client I will have a draft letter for their review on Wednesday and I email it on Wednesday, I meet the expectation I set for them. If I send it on Tuesday, I have exceeded the expectation. But if I get it there on Thursday or Friday, I have failed. I would much rather under-promise and over-deliver than the opposite.
Even if you under-promise to make sure you can meet a deadline or expectation, it doesn't mean you always will be able to do so. When that happens, you know in advance you need more time. So, pick up the phone, let your client know and set a new deadline you believe you can meet. Things happen. Of course, if you reset deadlines all of the time, the client will think you either over-promise consistently, don't manage your time well, always move this client's work to the bottom of the pile or all of the above. If you do this often to enough clients, you won't have to worry about time because you likely will be working for fewer clients.
Meeting expectations is an important facet of being passionate about the client experience. When you do this, it shows you care about what you do and your clients. This is the image you should want to project. And, if you are honest with yourself, you know it is what you expect when you are the customer.
As always, this post and others can be found on my blog, BusinessLawGuy'sBlog .
About the author: Neal Bookspan is a partner at the Phoenix, Arizona law firm of Jaburg Wilk . He assists clients with business issues, commercial litigation, workouts and bankruptcy litigation. Neal can be reached at 602.248.1000