Read All the Time
Sometimes it is what you know, despite the universally repeated cliché “everything is who you know, not what you know.” Who you know is important, but what are you going to speak about with the people you know or meet? What you know, of course. The more you know, the more topics you can speak intelligently on with those you know and meet. This is important in the real world.
And what should you read? The answer is what you like. It helps if that includes being up on the news, at least generally. Read the headlines, whether from the New York Times, msn.com, the Wall Street Journal, USA Today, etc. If you read articles that interest you and skim the other headlines and articles generally, it will allow you to participate in more conversations with others.
You may not be a sports person, but skimming most news sources last week would have told you the Houston Astros won the World Series. Even knowing this bit of information can help you make your way into a conversation with someone you want to meet at an event. Of course, it will be up to you to turn the conversation to where you would like it to go, or at least to a subject on which you know more than the headline and are more comfortable.
Reading other things also is helpful. It can be fiction or non-fiction, which hopefully provides you with books you can recommend to others. Maybe you will find one that impacts you deeply enough you should be sending copies to certain people you know, including clients or business partners. Unexpected gratuitous gifts are a good way to be remembered by others, that you hope will keep you in mind.
Reading is the equivalent of investing in yourself. Aren’t you worth the time and investment?
As always, this post and others can be found on my blog, at BusinessLawGuy’s Blog.