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Legal Options for Defending Your Online Reputation

Categories: Defamation

Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it".  That was said before the Internet era.  Today a defamatory tweet, blog post or Facebook posting can tarnish a reputation that you've carefully built over your career.  When you or your company have been defamed online, there are legal options available to help remedy the situation.  Phoenix defamation attorney Kraig Marton helps companies use legal remedies  to  combat online defamation.   Here is his latest video discussing the options available when defending against a reputation attack. 

Video Transcription

Hi, I’m Kraig Marton with Jaburg Wilk and one of the larger areas of my practice is defamation law.  In particular, I assist in protecting the rights of those who have been wrongly defamed.

What are some of the things someone can do if their reputation has been damaged?

There are a lot of things a wronged person can do and really it depends on the circumstances. Some people choose to sue. That’s a valuable tool if you have suffered real damage. Some people choose to answer the charge and that’s important to tell your side of the story and get it out. But beyond that, in the information age you may be able to do what are called “take down notices”. You might be able to convince a website to remove thing, or might write a cease and desist letter, a demand for retraction, a request for an apology or a combination of things. In the end, you have to look at how you are being damaged and how to fix it and then address that. We can help. 

Why do you fight so hard to protect reputations?

Reputations are critical to all of us. It makes such a difference, not just at work and your ability to make money, but it makes a difference in your ability to live and your feelings about yourself. One’s reputation is one of the most important things that we have. As Shakespeare says, it is so easy to take it away and yet when you steal it, you steal everything. 


Kraig Marton has over three decades of legal experince with a unique blend of employment, healthcare and first amendment law expertise. At Jaburg Wilk he has represented both employers and employees in all manners of employment law disputes ranging from FMLA to wrongful termination; from retaliation to discrimination.  Additionally, he counsels employers regarding compliance with wage & hour laws, EEOC, DOL and other regulatory requirements.